Rothera Sharp had a fantastic evening on Friday 14th September when we attended this year’s East Midlands Chamber Nottinghamshire Business Awards, where it was revealed we were finalists in two categories.
The firm put itself forward for both the Marketing Campaign of the Year category and the Community Impact category when entries opened earlier this year, before finding out in July that we had been shortlisted for both categories.
For the Community Impact Award we put forward the firm’s CSR policy which incorporates activities on charity and community, staff health and wellbeing, equality and diversity and environmental initiatives, along with specific campaigns the firm has been involved in with Age UK Nottingham and Nottinghamshire and Brighter Futures Through Sport. As part of its work with Brighter Futures Through Sport, set up by former professional footballer Lee Canoville, Rothera Sharp collaborated with the charity to organise its launch event, which took place at Alea Casino in May and saw over 150 people attend, including a number of business owners and several professional footballers who are ambassadors of the charity. A raffle also took place on the night which raised more than £700 for the charity.
For the Marketing Campaign of the Year category Rothera Sharp put forward its work on the Trees of Life campaign with Age UK Nottingham and Nottinghamshire, which was launched at an event the firm held in conjunction with the charity in September 2017. Through the campaign individuals and businesses were invited to sponsor trees which they could then also plant at various locations across Nottinghamshire, with the money raised from sponsorship going to the charity to help it continue its vital work or providing support to the elderly. In total 1000 trees were planted and over £20,000 was raised through the campaign.
The application process for both awards involved sending submissions in May, with the firm’s Head of Marketing and Business Development Jo Walchester presenting a ten minute pitch for each application in front of a judging panel on 10th July before we attended the awards ceremony on 14th September.
Jo said: “It means a great deal to us to be finalists in both of these categories and we were pitched against some very tough competition. We’re always challenging ourselves to push the boundaries of what we can achieve as a firm and a department. Our focus on CSR and community work has added a new element to our marketing plans that has seen us develop creative and dynamic campaigns that deliver results, using our skills in-house to add value to our local community. Reaching the finalists of several award shows this year including the East Midland Chamber Awards is a strong indication we’re heading in the right direction; we look to build on this year on year and I congratulate the category winners i-sourcer and Colwick Hall for their inspiring work and campaigns.”
The awards, which were held at the Nottingham Belfry Hotel provide the opportunity to highlight and celebrate the successes of businesses across the county, with similar events also held by the chamber in Derbyshire and Leicestershire. Other awards presented on the night included Small Business of the Year, Outstanding Growth, Commitment to People Development and Entrepreneur of the Year.