Rothera Sharp marks 30 years in Lace Market with rebrand and name change

Rothera Sharp-Rotheras rebrand

November 2019 will mark 30 years since we moved into 2 Kayes Walk in the Lace Market, back when the firm was known as Rotheras. We are delighted to announce that to mark this significant milestone we will be both reverting back to the name Rotheras and unveiling a new look for the firm.

The new Rotheras brand identity will reflect the firm’s commitment to its clients and the wider community by featuring a colour palette that represents its heritage, the passion of its staff towards providing the best possible service for clients, the firm’s environmental and community initiatives, and its professionalism and expertise.

In addition the firm’s offices will be refurbished to utilise the space more efficiently and accommodate the firm’s ambitious growth plans. A new website will also be launched as part of the rebrand to increase Rotheras’ online presence, engage with users and make the firm’s services more easily accessible for clients.

Rotheras’ origins were established in 1840 when George Bell Rothera-the first of six generations of the Rothera family to work in the legal profession-was articled to Coroner Michael Browne. In 1845 he qualified and was admitted as a solicitor, becoming Deputy Coroner of Nottingham City in 1846 before setting up Rotheras in the 1850s.

However the firm as a whole can trace its original roots all the way back to 1824, when John Wadsworth set up as an Attorney on Fletcher Gate, laying the foundations for what would eventually become the firm Dowsons (which would merge with Rotheras in 1999 to form Rothera Dowson).

During its 195 year legacy the firm has been involved in various acquisitions and mergers, including its most recent amalgamation in 2016 between Rothera Dowson and Sharp Young and Pearce. Since then the firm has been known as Rothera Sharp, with names from both firms retained to capture the strong presence and reputation of both Rothera Dowson and Sharp Young and Pearce in Nottingham.

The firm will officially unveil the new brand to staff, contacts and clients at a launch event in November held at the iconic St Mary’s Church which overlooks the firm’s Lace Market office, acknowledging the rich history and longstanding relationships the firm has in the local area.

CEO Christina Yardley said: “We wanted to mark our 30th anniversary of being based at Kayes Walk in a significant way, not just through the refurbishment of our offices which will benefit both our staff and clients, but by returning to the name Rotheras.

“Having had a presence in Nottingham’s legal market for nearly 200 years, we consider ourselves a leading law firm in Nottingham but were aware that in order for that reputation to continue we had to adapt to today’s environment whilst still sustaining our culture and core values. We wanted to embrace aspects of our past whilst moving the firm forward, and reverting back to the name Rotheras felt like a meaningful way of achieving that.

“The name change also provides better consistency and cohesion across the firm, helping us be viewed as a single entity since our merger in 2016 and create a memorable identity that will be both familiar to a number of our clients, whilst at the same time revitalising the firm’s image.”

Jo Walchester - Marketing & Business Development Manager

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